Print Page | Close Window

SEC Filings

8-K
ALTRIA GROUP, INC. filed this Form 8-K on 02/01/2018
Entire Document
 



Table 4 - Smokeable Products: Cigarettes Retail Share (percent)
 
 
 
 
 
 
 
 
 
 
 
 
 
Fourth Quarter
 
Full Year
 
2017
2016
Percentage point change
 
2017
2016
Percentage point change
Cigarettes:
 
 
 
 
 
 
 
Marlboro
43.0
%
43.7
%
(0.7)
 
43.3
%
43.7
%
(0.4)
Other premium
2.7

2.7

 
2.7

2.8

(0.1)
Discount
4.6

4.7

(0.1)
 
4.7

4.6

0.1
Total cigarettes
50.3
%
51.1
%
(0.8)
 
50.7
%
51.1
%
(0.4)
Note: Retail share results for cigarettes are based on data from IRI/MSAi, a tracking service that uses a sample of stores and certain wholesale shipments to project market share and depict share trends. This service tracks sales in the food, drug, mass merchandisers, convenience, military, dollar store and club trade classes. For other trade classes selling cigarettes, retail share is based on shipments from wholesalers to retailers (STARS). This service is not designed to capture sales through other channels, including the internet, direct mail and some illicitly tax-advantaged outlets. It is IRI’s standard practice to periodically refresh its services, which could restate retail share results that were previously released in this service.

SMOKELESS PRODUCTS
The smokeless products segment delivered very strong results in the fourth quarter and for 2017.
Smokeless products segment net revenues increased 10.4% in the quarter, primarily driven by higher pricing and lower promotional investments, partially offset by lower volume. For the full year, smokeless product segment net revenues increased 5.1%, primarily driven by higher pricing and lower promotional investments, partially offset by unfavorable mix and lower volume. Revenues net of excise taxes increased 11.1% in the quarter and 5.6% for the full year.
In the fourth quarter, reported OCI increased 41.3%, primarily driven by higher pricing, lower Facilities Consolidation charges, lower costs (SG&A and manufacturing) and lower promotional investments, partially offset by settlement charges for lump sum pension payments. Adjusted OCI, which is calculated excluding the special items identified in Table 5, increased 27.2%, and adjusted OCI margins increased 8.7 percentage points to 68.1%.
For the full year, reported OCI increased 10.5%, primarily driven by higher pricing and lower costs partially offset by unfavorable mix and lower volume. Adjusted OCI, which is calculated excluding the special items identified in Table 5, increased 11.2%, and adjusted OCI margins increased 3.4 percentage points to 67.8%.

11